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The Times ran a special promotional competition on 29-31 August, 2005. Each day, The Times published a "smart token" in the form of a Datamatrix code in its print edition, as in this artwork for Day 3. Readers could use Glass to read the token and thus enter for that day automatically - Glass then sent a text to the right number with the right contents. Following are images of the web pages at The Times Online used to describe the promotion to its readers. 
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The Times Promotion
